Climb With Passion
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A CLIMBERS' GUIDE

Our bi-weekly, or so, guide is for the purpose of sharing with you the secrets of marketing that have been successfully implemented by the best in advertising for locally owned and operated businesses. These guides should be about more than just advertising, they should be about people.  You must have a deep respect for people and their lives if you are to be successful in advertising. The secret is simply to understand and answer the most important question in marketing and business today: What works in advertising, what doesn't and why? That's a question most can't answer. 


The master of human behavior as it relates to advertising is Roy H. Williams.  Roy is the biggest influence by far on the methodology we use to produce results.  His trilogy of books, along with many other links to the world of marketing and communications can be found at Wizardofads.com

The proven techniques of advertising have taken many people a lifetime to understand.  I myself have spent over 20 years in the business learning more and more with every passing year.  If you can spare a couple of minutes every other week - I’ll promise to give you information that will help you to understand what works, what doesn't and why.

Sincerely,

Jake



Date Article Title
04/08/2008 If You're Safe, You're Out
03/20/2008 A Decision and Some Discipline
03/05/2008 What's the Score?
02/18/2008 Risk and Reward
02/06/2008 Did You Say Fickle?
01/21/2008 Are You Insane?
01/08/2008 Win the Heart, the Mind Will Follow
12/26/2007 Just the Facts, Please
12/13/2007 10 Steps to Healthy Advertising
12/05/2007 To Be a Leader
11/26/2007 Cheating the Public
11/16/2007 Playing it Safe
11/06/2007 Everybody's Guessing
10/26/2007 The Blind Leading the Blind
10/12/2007 Pictures vs. Words, Sight vs.Sound
10/01/2007 Patience in a Down Market
09/27/2007 Celebrities and Spokespeople
09/20/2007 Branding Blunder?
09/13/2007 Respect?
09/04/2007 It's What You Say That Matters

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