A CLIMBERS' GUIDE
Our bi-weekly, or so, guide is for
the purpose of sharing with you the secrets of marketing that have
been successfully implemented by the best in advertising for locally
owned and operated businesses. These guides should be about more than just advertising, they should be about people. You must have a deep respect for people and their lives if
you are to be successful in advertising. The secret is simply to understand and answer the most important question in marketing
and business today: What works in advertising, what doesn't and why? That's a question most can't answer. The master of human behavior as it relates to advertising is Roy H. Williams. Roy is the biggest influence by far on the methodology we use to produce results. His trilogy of books, along with many other links to the world of marketing and communications can be found at Wizardofads.com
The proven
techniques of advertising have taken many people a lifetime to understand. I myself have spent over 20 years in the business learning more and more with every passing year.
If you can spare a couple of minutes every other week - I’ll promise to give you
information that will help you to understand what works, what doesn't and why. Sincerely, Jake
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